GoldPlus from Tata stands for purity and fulfilling promises. We strive to help millions of customers to experience the real value and security of pure gold.

Goldplus launches Diamantine™ in India

Bangalore, October 6, 2010.  Goldplus from TATA,  Jewellery brand from the house of Titan Industries Ltd., a TATA group company, announced the launch of a completely new stone called Diamantine™  in India. Diamantine™  Jewellery is expected to revolutionize the Indian Jewellery market by offering a breakthrough technology  in Jewellery at an affordable price

Goldplus is the first and the only brand to launch Diamantine™ Jewellery in India.

This process of Creating this Innovative product  utilizes Serenity Technology's proprietary worldwide patent pending Nano-diamond coating technology. Diamantine™ is created by employing a multi step treatment process. This involves the development of a coating of Nan crystalline diamond particles below 60 nm, uniformly on all cut surfaces of the gem material. Each nano diamond particle is pure diamond, with all its optical and physical properties

As a result what you see, what you feel and what you touch is real diamonds and nothing else. That is not all. Diamantine™ also behaves as a real diamond and the product has a life time warranty against chipping, cracking or getting cloudy/loosing shine. That’s not all, the product is the first ever diamond stimulant to be certified by Gemological Institute of America (GIA) and Indian Gemological Institute (IGI).

"We believe in delighting our consumers with innovative products without compromising on quality or traditional preferences." said Mr.C.K.Venkataraman, COO of Titan Jewellery division. "This innovative product which uses the latest nano technology will certainly revolutionize the Jewellery business in the country."

Goldplus is going to offer Diamantine™ Jewellery at just a fraction of the cost of Diamond Jewellery.

Goldplus plans to offer the stone in its markets as there is customer resistance to real diamonds because of high costs and internal Dosham or flaws (that are believed to have a negative astrological effect). Diamantine™ , being a crystal ensures that there are no inclusions or flaws, making it acceptable to the most conservative of consumers, thus opening a completely new segment of the market. Goldplus plans to sell Diamantine™  Jewellery set in 18 Karat gold.

The following are the benefits of Diamantine™ to consumers:

  • Free from Dosha
  • Shine that last a lifetime
  • Matches the best quality diamonds in cut, clarity and colour
  • 100% buy back (first time for a Non-precious stone)

More than 400 designs across all Jewellery categories have been introduced. The range starts from as less as `1800/- and goes up to `3,00,000/-.


About GoldPlus

GoldPlus from TATA, Jewellery Retail brand from Titan Industries of the TATA group aimed at providing customers in smaller towns and rural India with  assured purity of gold in a wide range of beautifully crafted Jewellery.
Goldplus today has 29 stores spread across  6 states across India. It is the largest Jewellery chain in Tamil Nadu.

GoldPlus is targeted at semi urban and rural areas and aims to herald standardization in a largely undifferentiated market by establishing quality benchmarks. Goldplus from Tata aim to create awareness about gold purity and thereby set new Jewellery standards in India.


About Titan

Titan Industries is India's leading manufacturer of watches and Jewellery and the world's sixth largest manufacturer brand of watches. Established in 1984 as a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation, the company transformed the Indian watch market, offering quartz technology with international styling, manufactured at its state-of-the-art factory at Hosur, Tamil Nadu. The company diversified into Jewellery under the brand name of Tanishq for cities and bigger towns & GoldPlus for semi urban and rural consumers.


About TATA

The Tata Group is a multinational conglomerate based in Mumbai, India. In terms of market capitalization and revenues, Tata Group is the largest Company in India. It has interests in steel, automobiles, information technology, communication, power, tea and hotels. The Tata Group has operations in more than 85 countries across six continents and its companies export products and services to over 80 nations. The Tata Group comprises 98 companies in seven business sectors and employs 350,000 people. Companies which form a major part of the group include Tata Steel, Corus Steel, Tata Motors, Tata Consultancy Services, Tata Tea, Titan Industries, Tata Power, Tata Communications and the Taj Hotels.

For details contact:

George Mekat,
Brand Manager,
Mobile: +919972325959
L.Line – 080 66609556